I'm Ashlyn Davis, a UX researcher and design leader with 9+ years turning ambiguous, high-stakes operational problems into evidence-backed decisions. I've led the discovery research behind a Fortune 500 food company's #1 priority product and scaled SupplyPike's fastest-growing product to $2.8M in ARR, helping lead the company to acquisition by a publicly traded company. I've also built and governed the design system at every company I've worked for, from the ground up.
The #1 priority product at a Fortune 500 food company. I led discovery research that turned messy operational pain points into a business case clear enough to win executive buy-in — then stayed on as the connector between Brand, Digital, and every team downstream.
Read the case study →A mobile companion app for Tyson Foods Foodservice field reps — surfacing where to focus, cutting administrative friction, and putting product and account answers at their fingertips. Live in beta, backed by field research across two sales segments.
Read the case study →SupplyPike's deductions product runs across dozens of retailers, and every new one meant rebuilding the UI from scratch. I audited 133 components and built the design system and template scaffolding that cut non-scalable component work by 55%.
Read the case study →Research the operational reality first — interviews, workflow mapping, whatever surfaces the real bottleneck.
Translate insights into a business case that Brand, Product, and Digital can all get behind.
Prototype in Figma, stress-test the system, and design for scale — not just the first use case.
Build the standards and documentation that make the design repeatable across teams.
Launch, mentor the team through it, and keep refining as the system scales.
"Keep the simple things simple, and the complex things possible." That's the principle behind every research project I run — ask questions simple enough for anyone to answer honestly, then build the systems robust enough to hold the complexity underneath.
I'm a UX researcher and systems thinker with 9+ years of experience turning ambiguous, high-stakes operational problems into research-backed decisions — through stakeholder interviews, workflow mapping, and synthesis that cross-functional teams can actually act on. I hold an M.S. in Design Thinking & Innovation from John Brown University, with additional training in design thinking facilitation (IBM) and user research methods (Nielsen Norman Group).
Right now I'm leading discovery research at a Fortune 500 food company, where that research directly secured executive buy-in for Compass, the company's #1 priority product in FY26. Before that: SupplyPike, where research and design strategy scaled a product to $2.8M in ARR and helped lead the company to acquisition by a publicly traded company. I've built and governed the design system at every company I've worked for, from the ground up. I also mentor junior researchers and designers whenever I get the chance.
Open to conversations about senior/lead product design, design operations, or research roles.